Elevator Pitch No. 2

Reflection: I only received one comment for feedback on my first video, but the recommendation I received was definitely valuable. The comment mentioned that it is important to mention the quality of the material rather that what issue the product solved especially with my idea.I did not receive any feedback other than the one comment so none of which I would consider outright wrong or silly.

What changed: In the new video I maintained a similar introduction, but added a segment explaining the quality of the material in the end section. 

Link to Video

Customer Interviews No. 3

I plan on asking the simple question of what their opinion is of my concept of a dry fit dress shirt button down. My approach will simply be to wander around near campus and see if I can find anyone willing to answer a quick question. I unfortunately was only able to get 4 out of the 5 interviews, but I think the ones that I got had some valid opinions.

I learned that you will often get rejected when attempting to approach people on the street, but whats important is that you continue to try. I was a little surprised that some people didn’t think my idea was plausible. I don’t think many things will change after this experiment. I believe that if the product was created as I envision it, people would understand and appreciate the concept.

Week 6 Reading Reflection

1.     I did not find anything in Porters five forces analysis particularly surprising, but it was extremely interesting to see how his model has all five forces interacting with each other and how collectively they shape the market, as we know it.

2.     Through the reading an area that confused me was what happens when a product creates a new market. For example what happens when a new niche is made that does not affect other products? Or does every product always affect some other product in some way?

3.     If I could ask two questions the author the first would be: If you were leaving college now, what industry would you want to work in? The second question would be: what companies do you think have the highest potential to grow and what would you invest in?

4.     There was nothing that I specifically disagreed with.

Idea Napkin No. 1

1.     My name is Eric Chyatte and I am currently a junior at UF. My talents tend to gravitate towards the creative aspect of things. I have worked several jobs many of which involved some sort of marketing or sales role. I have also spent time in the custom apparel industry and believe that the businessman is in desperate need of a new, more sweat resistant product. I see this business playing a large role in my life and potentially becoming the basis of my career.

2.     My product Dress Fit is comfortable stylish drift dress shirt that removes the anxiety of unappealing sweat stains. This product is made from a sweat wicking material that completely alters what most know about dress clothes.

3.     The aimed customer base is anyone in a professional industry that has to wear button down style shirts for work. Whether its men or women both could use Dress Fit styles.

4.     Sweat stains are a major issue for many people and most dress shirts tend to be relatively uncomfortable. Imagine a material that solves both issues, while maintaining a professional look. This product appeals to several different individuals regardless of social status or demographic.

5.     The element that separates Dress fit from other apparel brands is that it maintains a level of elegance while providing true comfort. It is also a revolutionary material that no other company has access too.

The plausibility of this product is relatively good, however the main issue at stake is rival competitors and other products of similar value. I believe there are dri-fit styles of dress shirts, but none that have really altered the market. I believe that if this product was done correctly it has the potential to change the way people look at dress clothes. Collectively, I believe this product would have a strong customer base and high level of demand if it was created, marketed, and scaled in the proper fashion.