Idea Napkin No. 1

1.     My name is Eric Chyatte and I am currently a junior at UF. My talents tend to gravitate towards the creative aspect of things. I have worked several jobs many of which involved some sort of marketing or sales role. I have also spent time in the custom apparel industry and believe that the businessman is in desperate need of a new, more sweat resistant product. I see this business playing a large role in my life and potentially becoming the basis of my career.

2.     My product Dress Fit is comfortable stylish drift dress shirt that removes the anxiety of unappealing sweat stains. This product is made from a sweat wicking material that completely alters what most know about dress clothes.

3.     The aimed customer base is anyone in a professional industry that has to wear button down style shirts for work. Whether its men or women both could use Dress Fit styles.

4.     Sweat stains are a major issue for many people and most dress shirts tend to be relatively uncomfortable. Imagine a material that solves both issues, while maintaining a professional look. This product appeals to several different individuals regardless of social status or demographic.

5.     The element that separates Dress fit from other apparel brands is that it maintains a level of elegance while providing true comfort. It is also a revolutionary material that no other company has access too.

The plausibility of this product is relatively good, however the main issue at stake is rival competitors and other products of similar value. I believe there are dri-fit styles of dress shirts, but none that have really altered the market. I believe that if this product was done correctly it has the potential to change the way people look at dress clothes. Collectively, I believe this product would have a strong customer base and high level of demand if it was created, marketed, and scaled in the proper fashion.