1.
I found it extremely interesting to see the way
marketing segmentation has developed and how psychographic segmentation may be
the best way to dictate how and to whom firms market their products
2.
I found the rationale for why market segmentation
is so ineffective a little confusing. I believe that in essence the practice
makes sense, maybe it simply is just isn’t performed correctly.
3.
If I could ask the author two questions the first
would be: If you could choose a specific product category to market, which
would it be? I am curious to know what
products the author thinks are growing and valuable. The second question would
be: What do you think the future of marketing will be 10 years from know? I am
curious because I believe in the future almost everything will be technology
based.
4.
There was nothing I particularly disagree with.
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