1.
I find it extremely interesting and surprising
to learn that several entrepreneurs consider some aspects of market research to
be irrelevant. I find that data is always useful. The data simply needs to be
decoded to understand what variables are at play.
2.
It is slightly confusing to process how entrepreneurs
forecast sales for a new business venture especially if the business has no cap
on supply.
3.
If I could ask two questions to the author the first
would be: What company at this point in time do you think has the best
marketing strategy? The second question would be: How do you personally
evaluate whether a company is a good venture or not?
4.
There was nothing particular in this chapter
that I believe is incorrect.
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