Wednesday, March 23, 2016

My Unfair Advantage

1.     Unique Designs –all of my designs are unique to my brand and line of clothing.
2.     Unique Idea- this style of clothing has very little if any competitors.
3.     Creative Ability- the product line has immense potential to grow and become a full line of apparel that is unique and hard to imitate.
4.     Appeals wide group of people- the product line appeals to a wide variety of people, but with a niche concept.
5.     Drive to succeed- I am extremely driven to succeed and I will not stop until I achieve my goals
6.     Network- I have connections in the clothing industry that can help propel my line of clothing in to the for front of the industry
7.     Product creates a new category of clothing- my line of clothing is unlike anything in the industry
8.     Product culture- The company provokes a level of comfort while maintain the productivity and style of business attire
9.     Work environment- the company obviously does not exist yet, but the culture will be very relaxed and inspire creativity
1.   New material- All items in my line of apparel will be made out of a revolutionary material that no other company offers



My top resource is a balance between the material and the designs the line of apparel will offer. These two resources are my greatest strength simply because they are unique to me and they are what separates my clothing line from the rest.

3 comments:

  1. Eric, your resources were unique and personal to you which was good. I did the same thing but I just read a post that only listed general resources and din't go into how they were valuable to him. Your descriptions are very vague and aren't really meeting the guidelines for a VRIN analysis.

    Check out my VRIN analysis: http://rachelsentrepreneurship.blogspot.com/2016/03/my-unfair-advantage.html

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  2. Eric, I always love seeing new and unique clothing brands pop up. I think you need to make sure that you build a niche and a style to attract a specific customer base. I would be interested in hearing what your customer base is more specifically and maybe even seeing some possible designs or styles for your clothing. Keep up the good work and check out my unfair advantage! http://josetheentrepreneur.blogspot.com/2016/03/my-unfair-advantage.html

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  3. Eric,
    I like how you did not just use the advantages of yourself, but also the advantages of your product. The advantages you have described are all great, however, I would ask how you will be able to keep the uniqueness of the designs and ideas when competitions try to make similar products. Is this where your innovation comes in? if so is the company always innovating? I think it is a great idea, just make sure that you can keep these advantages or trade off one advantage for a better advantage. Great job so far.

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