Idea Napkin No. 2

1.     My name is Eric Chyatte and I am currently a junior at UF. My talents tend to gravitate towards the creative aspect of things. I have worked several jobs many of which involved some sort of marketing or sales role. I have also spent time in the custom apparel industry and believe that the businessman is in desperate need of a new, more sweat resistant product. I see this business playing a large role in my life and potentially becoming the basis of my career. My goal is to create a long lasting brand that will embody the style and effectiveness I envision. My goal is to effectively capture the attention of the businessman and woman and to create a product that can alter the market.

2.     My product Dress Fit is light weight comfortable stylish dress shirt that removes the anxiety of unappealing sweat stains. This product is made from a sweat wicking material that completely alters what most know about dress clothes. This product will revolutionize the business apparel industry and allow for a more comfortable workday for both men and woman.

3.     The target demographic is not extremely specific it is simply directed towards anyone interested in business apparel that has a moderately high financial budget. The product is luxury product, but will have styles for men, woman, and children. The answer to the question what do all my customers have in common is that every single person at one point or another is in need of a nice outfit for a special occasion. The one variance is budget.

4.     Customers will buy this product for the simple reason that it prevents an embarrassing issue. Not only that everyone likes to look good and everyone likes to be comfortable. My product allows for both while eliminating the anxiety of sweat stains.

5.     With any apparel company the differentiating feature is the design of the apparel. With Dressfit there is two different features the utility and comfort of the clothing and the design of the apparel.

This product has huge potential in its concept stages, but the real challenge is creating a product that balances utility and style. I have seen several lightweight dress shirt styles and most of which do not effectively maintain the appearance and texture of a standard dress shirt. The business plans weakest link is the ambiguity of the creation process. Most likely the product would require the creation of a new material to make clothing that does not yet exist.

I did not receive much feedback aside from the question of pricing. The product would definitely be geared to a luxury clientele, but many of the issues the product would encounter are hard to explore simply because it is not being pursued. Startup companies constant face different issues many of which I have no knowledge of. I would expect brand recognition and marketing to be a daunting task as well. As there was not much feedback for me to work with I simply edited and improved my Idea Napkin as best as I could.